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Frederik
Jensen
I have a culinary background and worked at fine-dining/Michelin restaurants worldwide.
However, my purpose and journey have reached far beyond the kitchen to create meaningful concepts and products.
I have helped launch creative cafe/restaurant concepts in Denmark, China, and Japan and published a couple of cookbooks along the way. I later served as the “Director of Food” for a multi-state fast-casual concept with 400+ employees in the US, “Roti”. My job was to create healthy, high-quality meals for the mass market.
In 2014 I co-founded CHEW, an innovation lab in Boston. We grew that from our home kitchen to two innovation labs and 40+ employees spanning food science, culinary, and marketing. Our mission was to “democratize great food”. Primarily working with fortune 500 food companies but also young entrepreneurs. As the CIO, I led project teams through our proprietary innovation process and helped create 500+ innovative products in countless categories. In addition, I helped create brand and portfolio strategies for existing brands to rejuvenate/renovate them for modern needs.
All on a global level.
I have since left, but my ambition remains the same,
creating meaningful products and brands.
Quick Stats
Specifics
15+
CATEGORIES
Across Food & Beverage. Technical knowledge needed might change, but the creative approach remains the same
Baked snacks, Extruded snacks, Dips/spreads, Functionally enhanced snacks, Mini meals, Bars, Gum, Low-sugar Candy, Chocolate, Cereal, Plant-based foods, Fermentation, Yogurt, Cheese-based snacks, Low-sugar soda, Coffee/tea, Functional beverages/shots, Nootropics, Supplement foods, etc.
500+
PRODUCTS DEVELOPED
From idea to development
From ideation to prototyping to commercialization. Each phase holds its complex challenges. Not knowing what's ahead prevents the ability to design accordingly upfront. (so I've have learned the hard way)
150+
MARKET RESEARCH
Creative research briefs based on Market data, Consumer, Competition, Technical advantages, Culinary, etc.
Innovation is inspired, informed and substantiated by research. Diving into every area to identify where the opportunities lie is essential. Research is fueled by my general curiosity, and the work I have led has helped identify new break-through concepts, categories and brand rejuvenation opportunities.
200+
IDEATION WORKSHOPS
Designed and led
The ideation process is the framework and tools that help enable the creation of innovative ideas. Without it is just based on luck and hope.
I have created and fine-tuned proprietary innovation processes to enhance and accelerate the creative process. I have led countless ideations workshops, incl. major client co-workshops spanning days or weeks.
5+
START-UPS
I have helped get off the ground
Knowing what it takes can only be gained but actually doing it. I have not only sat on the consultant side but just as much in the position of the entrepreneur, where rolling off the sleeves and just getting it done is the only way forward.
key strenghts
01
CREATIVITY
Obsessed with the creative process
02
RESEARCH
Endlessly curious to find the opportunity
03
STRATEGY
Tireless to ensure clarity and structure
Network
Depending on project needs, WILDDOTS will utilize its network to tap into industry experts like
Food scientists, Nutritionists, Marketers, etc.
Work
Well, it's a bit boring since most are confidential, I can't show much.
If you are curious, let's chat, and I will provide information to the best of my ability.
